Is article marketing worth the trouble?

It takes time to write, post & submit your articles to the article directories. Considering everything else that a good Internet Marketer has to do is article marketing worth the trouble?

No!

Not if you are wanting instant traffic to your website. For instant traffic you really want to spend your resources (including money) on PPC. Of course, you stand to lose a lot of money if you don't do PPC correctly. Whereas if you write an article incorrectly it costs nothing more than the article submission software you may have purchased.

However, you don't even need article submission software to succeed with article marketing. All you need is a good list of places to submit your articles.

The advantages of article marketing are numerous.

As you write more about your niche, you build yourself into an expert in your own right within your targeted field.

Each article is like a new sales agent running through the Internet telling people about your website.

As you increase the number of writings your website has you morph your website from an entity to a resource. People are more likely to return to resources than they are just another website.

As long as you are willing to wait for your articles to mature and take root on the Internet it is indeed worth your time and resources to write articles. Especially if you use strategies like bum marketing and linking your blog and website together as one.

You don't have a blog yet? Two resources people like to use on this front are…

* Blogger.com (my own personal favorite) * WordPress.com

There are others, but if you have a website it's a really good idea to have a blog as well as blogs increase the interactive nature of your website.

Therefore, next time you ask yourself is article marketing worth the trouble? You'll know the answer.

- Guy Siverson